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avatar for Roee Adler

Roee Adler

WeWork
Global Head of WeWork Labs
Roee Adler is a longtime team member at WeWork, joining as Chief Product Officer in 2013. Over the years Roee built WeWork’s product management, software engineering, digital design, and data analysis groups. He is now spearheading WeWork Labs, the company’s program to power early stage startups and corporate innovation.; ; Roee started programming at the age of 11 and proceeded to lead a software development group in the Israeli army. Prior to WeWork, Roee was the Chief Product Officer at Soluto and led the team's launch at TechCrunch Disrupt NYC 2010 (where Soluto won the startup battlefield). Soluto was acquired by Asurion in 2013. Before that, Roee was a product manager at AeroScout (acquired by Stanley Black & Decker) and a device driver developer at Envara (acquired by Intel). ; ; Roee is married to Avital, a neuroscientist, and has three children: Gali, Maayan, and Ron. He holds a BA in Computer Science (summa cum laude) and an MBA in Finance from IDC Herzliya.